If you use Google AdWords to promote your products or services, the chances are that you spend a lot of your time tweaking your copy in an attempt to get the most effective result for your marketing budget. However, there are some small tweaks you can make to improve your campaign’s performance, and we’ve put together three of them for you to consider.

Send traffic to landing pages

You may be tempted to send advertising traffic direct to your homepage or ‘buy now’ page, but switching to a landing page could lead to more conversions. Remember to include the same keywords and information that you use in your advertising copy, and try to keep your word count low to encourage people to sign up to your website or buy your product.

Integrate negative keywords

One of the most important lessons you can learn as a digital marketer is that not every search query will be relevant to your product or service. Therefore, it makes sense to add negative keywords to your search to prevent the triggering of your ad when users are looking for something specific. If you offer a software package, for example, you could add ‘torrent’ and ‘free’ to your negative keyword list to avoid your ad from appearing to users who have no intention of paying for your service.

Think of your customers

It’s impossible to target everyone, so opt for a customer-focused approach to your campaign to maximise your chances of success. You need to target the right person at the right time with the right message, so don’t just jump straight into a campaign without careful planning.

At Jumping Spider Media, we offer a comprehensive AdWords service that’s designed to help you achieve an impressive return on your investment. Find out more today.