If there’s one thing that it’s especially important for you to know about search engine optimisation, it’s that implementing it for your brand is an ongoing process. You can’t simply ‘do’ SEO once, and then move on; that’s not how it works.
However, here at Jumping Spider Media, we also appreciate that when running a small business, there’s always something to do. SEO, then, may understandably feel like a second, third or even fourth priority, compared to your organisation’s core business.
Here, then, are four elements we suggest you incorporate into your brand’s local SEO on an ongoing basis, that shouldn’t actually take all that much time.
- Online reviews
When yet another happy customer tells you about how great their experience has been with your products or services, always ask them if they can share their review with the world.
Where you would prefer them to review your business might well depend on your firm’s industry – it could be a trades database, LinkedIn, Facebook, TripAdvisor, or somewhere else entirely. Regardless, positive ratings and reviews will help your brand to build its reputation and SEO ranking.
2. Google My Business (GMB)
Many people nowadays frequently perform a Google search to find a local business to help with their issue. When they do so, results will show up in a list from what is known as Google My Business (GMB).
The aim with your brand’s GMB optimisation should be to be displayed in the top three results, which are the ones that show up on the main results page without the user needing to expand the selection.
3. Easily accessible contact information
Make sure that your organisation’s contact information – including its phone number and email address – is clearly displayed and easily accessible when people visit your website.
If you have an office location, showroom, or physical workplace, your postal address and location should probably also be prominently situated on this page.
4. Geographically relevant content
In optimising your brand’s local SEO, it is essential to mention the places where your products or services can be purchased, and post content relevant to the local areas your business serves.
This allows search engines to connect your website to people who are looking for the products or services you provide in the areas where you can provide it.
For more information and guidance regarding SEO tactics for small businesses, the team at Jumping Spider Media is always here to help. When you don’t have the time to do it yourself – let the professionals do it for you! See how we can help your small business by contacting us today.