When it comes to search engine optimisation, it’s easy to get caught in a trap and focus exclusively on tools such as SEMRush, Moz and Google Analytics. While Analytics is arguably one of Google’s most useful tools for digital marketers, it’s certainly not the only one. Below, we’ve put together four of the best tools to consider for your next SEO campaign.

Google My Business

If you have a physical store, you need local SEO. With Google My Business, it’s easy to create a business listing and provide information such as your telephone number, address and opening hours. Not only does this make it easier for potential customers to find you and give you their money, but it means that Google can provide a more accurate and efficient ranking for your business – and help you jump ahead of your local competitors.

Google Trends

Arguably one of the most overlooked tools on this list, Google Trends is the perfect place to find topics that are popular. Not only can you use this data to find new ideas for blog posts and social media content, but you can also see trends, patterns and predictions for future content ranking opportunities. What’s more, it’s a free alternative to expensive keyword ranking tools, making it ideal for small business owners and SEO beginners.

Google Alerts

Google Alerts allows you to track what your competitors are getting up to – ideal if you’re trying to increase your market share and go after the same media coverage and link building opportunities.

Google PageSpeed Insights

Page speed is a ranking factor on Google, so it’s essential that your website loads as quickly as possible. With PageSpeed Insights, you can find out how fast your web pages load – and get tips and information on how to improve your speed in the process.

There you have it – four Google tools that you need to consider for your SEO. At Jumping Spider Media, we offer a range of search engine optimisation services to help you rank on the first page of Google. Get in touch today to find out more about how we can help you.