Even if you have many years of experience in copywriting, mistakes can occur in your content if you don’t take sufficient care to avoid them. But with the help of Jumping Spider Media, you can have the confidence that your brand’s content will be perfectly tailored to its intended audience and purpose.
Below, we have listed four of the most frequent content writing mistakes, and what you can do to avoid making them.
- Inappropriately long, rambling content
Sometimes, longer-form content of between approximately 1,000 and 7,500 words can make a lot of sense – for example, for delving more deeply into a subject that merits closer examination.
Even in this instance, though, you should still be keeping your writing style punchy, short, and compelling. To ensure this, avoid using unnecessary filler words and rambling sentences, opting for well-crafted, concise content instead.
Look over your copy and ask yourself, “does it make sense without this sentence or word?” If the answer is yes – get rid of it!
- Spelling and grammar mistakes
Spelling and grammar mistakes are unforgivable, especially if they are in the title, headings, meta tags, or descriptions. Try not to rely on your word processing software’s spellcheck function to catch all errors. Instead, make sure to go over the content with a fine-toothed comb before publishing.
- A lack of impartial proofreading
Following on from the above, it is essential to have someone else proofread your work. An independent and impartial editor will often be likelier to spot any glaring errors or poorly constructed sentences than the original writer.
- Writing without the audience in mind
Take the time to understand your audience – what tone of voice they respond to, their level of understanding on the subject matter, and the optimum length of content. Don’t make complex subjects hard to understand – keep your writing simple, straightforward, and easy to follow.
The ultimate way to avoid all these common copywriting mistakes is to get the help of the experts! Here at Jumping Spider Media, we have skilled researchers, writers, editors, and marketers that can take your content to the next level, quickly learning the ins and outs of your business to bring depth and perfectionism to your onsite copy. Get in touch today to find out more.