Having a fantastic website or content strategy is all well and good – but it goes without saying that this won’t work without people actually visiting your site. The visitors that a website receives are also referred to as ‘traffic’, and as is the case for the traffic you might see on the road, it is necessary to put specific measures in place to direct this traffic to where it wants to go.

So, without further ado, here are four of the most impactful ways to bolster the amount of traffic your website receives.

  1. Optimise your onsite content

It is in the interests of search engines to provide their human searchers with content that is relevant, interesting, and actionable. A website that is difficult to navigate and find important information on, is therefore not a website that is likely to be ranked highly by Google and other major search engines.

When people do come to your website, they will expect to find everything they need as easily as possible. Now more than ever, consumers desire instantaneous results. Thus, you should ensure that everything on your own site is well linked, digestible, and clearly signposted.

  1. Choose the right keywords

The use of the most suitable keywords is another way to help ensure your website shows up on search engine results pages (SERPs) as part of your wider search engine optimisation (SEO) strategy.

If you are interested in learning more about SEO keywords, we have a blog post that details how picking out keyword gaps can help set your brand’s website apart from its competitors.

  1. Attract inbound links to your site

‘Link building’ is the time-honoured SEO practice of attracting links from other authoritative websites to one’s own site. And yes, even after all these years, the building of inbound links remains a potent way to help bring more traffic to a given site.

Link building, when you get it right, will not only help improve your site’s SERPs, but will also directly take those who click on such inbound links to your website. So of course, you will want as many good-quality links from reputable sites as possible.

  1. Implement a great social media strategy

If your brand already has a solid social media presence, you can take advantage of this by promoting your website content across your social media platforms, driving traffic back to your website.

Here at Jumping Spider Media, we are experts in link building, SEO, copywriting, and social media. We can assist you in employing the above methods effectively and efficiently to boost your website traffic organically and ethically, both in the present and for long-term growth. Simply enquire to our team today to learn more about how we can help make it all possible for you and your brand.