Social media has revolutionised the world as we know it. Recent statistics indicate that about four billion people worldwide are social media users, which is expected to grow to 4.41 billion users by 2025.

In the current branding era, it is important to utilise social media for your firm’s marketing strategy. However, this can be easier said than done – and some small mistakes could cause your strategy to fail.

To help you improve your social media strategy, let’s take a closer look at just four of the most frequent mistakes that brands make on platforms like Facebook, Twitter and Instagram.

  1. It’s inconsistent  

As a general rule of thumb, businesses should aim to post on social media at least every day. However, the exact rate at which you post new content may depend largely on factors such as the time of year, the services you offer, and whether you are promoting a deal or a new product.

  1. It’s impersonal

There is a multitude of reasons why personalising your brand’s content with different social networks’ audiences in mind is essential.

Most importantly, it shows that you understand everyone is human. Not all members of your target audience are going to like the same things, with Facebook users likely to have different expectations to your Instagram followers, for example.  

Set up analytics on your social media to see what garners the most attention. Making mistakes is okay, as long as you use the data to improve your strategy in the future.

  1. It isn’t very engaging

Social media gives you the opportunity to build a relationship with your customers. Not engaging directly with your audience is a missed opportunity for your brand.

  1. There’s a lot of duplication

Each social media platform emphasises a different medium. With Twitter and Facebook, it’s words, but with Instagram, it is imagery. Don’t just use the same thing on every platform; tailor your posts to utilise all the resources available.

Optimise your own strategy with social media services from Jumping Spider Media

Here at Jumping Spider Media, we can ensure that content across your socials strikes the right balance of sales and entertainment, while incorporating effective keywords to generate traffic to your profiles.

For more information about how our team can help your brand excel online, please get in touch with us today.