At Jumping Spider Media, we believe that social media is a must for any business. Having an active presence on sites like Twitter and Instagram can set you apart from the competition and increase brand recognition, but keeping up to date with the latest trends can be tough.

Below, we’ve put together four trends we’re expecting to take off as we head into 2018.

Messaging apps will be essential

Social media is a great way to deliver quality customer service to your customers, and in 2018, we expect messaging apps such as WhatsApp, Facebook Messenger and iMessage to become even more important. Millennials and Generation Z expect brands to react to their problems and concerns as soon as possible, and a personalised service on messaging apps can help. Chatbots are also expected to grow in popularity after Facebook’s push this year.

Live streaming will become the norm

If 2017 was the year of video on social media, 2018 will be the year of live streaming. Of course, hundreds of thousands of hours of content is streamed live online every day, but with smartphones becoming more powerful and 5G data just around the corner, live streaming is set to take over and become the norm. Creating a live video strategy for your business, whether that’s product demonstrations or Q&A sessions, makes sense.

Twitter will be the most disruptive network

Twitter has struggled to maintain its audience and generate a profit in recent years and has become known as the social network of trolling and abuse. The network has transformed its offering this year with the introduction of a redesigned app and the jump to 280 characters, but it still has a long way to go to claw back users. In 2018, the network will introduce more features to attract new users and remove pain points from existing users (such as offering the ability to edit tweets and hide abusive content), and businesses will be able to capitalise.

Influencer marketing will explode

Influencer marketing is incredibly powerful when used correctly, with some predicting it’s already a billion dollar industry. Generation Z and Millennials are advancing their careers, and their purchasing power is increasing, and influencer marketing is the perfect way to reach them and grow your market share. Working with influencers in 2018 is a smart move.

Do you need help with your social media management in 2018? Get in touch with Jumping Spider Media today on 020 3070 1959.