Executing an effective social media strategy for your business isn’t easy. With so much noise to contend with, it’s easy to get lost in the crowd and miss out on bringing customers to your website. Below, we’ve rounded up five fascinating facts on social media that will shape the way you use the platforms for your business.

Facebook is still the most popular platform

Despite Snapchat and Instagram sending ripples through the social media world, Facebook is still the place to be if you want to market your business online. Research from Pew suggests that 79% of Americans use the platform every day – and similar numbers are reported for internet users in the United Kingdom.

51% of Instagram users are active every day

If your Instagram strategy is non-existent, then you need to look at the stats. Figures from WordStream show that 51% of users access the platform every day – and 35% check back on the social networking app multiple times a day to look at the latest posts. If you want to use Instagram for your business, then make sure you’re posting engaging content every day.

80% of social media time is spent on mobile

We’re all well aware that mobile is the future of digital marketing, but did you know just how prolific mobile usage of networks such as Facebook, Twitter, and Snapchat was? In 2013, 53% of all social media activity took place on a mobile – in just four years, that figure has almost doubled, and the number is set to rise over the coming years. Optimising your social media content for mobile, therefore, is essential.

93% of Pinterest users plan on making a purchase

A whopping 93% of all Pinterest users are there to find content that will influence their purchasing decisions, so investing in stunning photography of your products makes sense.

100 million hours of video content are watched every day

If you’re yet to experiment with visual content like video, it’s time to consider doing so. More than one hundred million hours of video is consumed on Facebook alone every day – and, according to a report from CISCO, 80% of consumer traffic will be video by 2019.

Need assistance with your social media management? Find out more about the services offered at Jumping Spider Media today.