It seems to be said on more-or-less every digital marketing blog these days that maintaining a blog is a good idea for any business. But could that really be the case for your brand, too?

The answer is… pretty much, yes! With a regularly updated blog, your brand has the opportunity to maximise its voice to the wider world, while boosting general awareness of what it does, and helping your business up the search engine result rankings.

So, let’s do a quick run-through of the biggest reasons business blogging isn’t just a bit of hype.

It enables you to lure new customers

Whether a member of your target audience would’ve found their way to your site anyway, or they discover you through a Google search, a blog can be instrumental in getting customers to find out more about your brand, its products and services, and related expertise.

It allows you to flaunt your specialised knowledge

Whatever sector your firm is in, you will possess considerable specialised knowledge that your target audiences could benefit from… and that you could benefit from. A blog provides you with an obvious place on your site from which to share your expertise on various topics related to what you do. This, in turn, allows you to position yourself as an authority in your industry.

It gives you an opportunity to climb up the search rankings

The more you consistently blog high-quality content on your site, the likelier it is that Google and other search engines will look upon your brand favourably, and reward you with strong rankings on their search engine result pages (SERPs) for relevant queries. After all, they’re in the business of directing human searchers to quality, relevant and useful content like yours.

It supports your business’s longevity online – and offline

This might sound a slightly more far-fetched one, but hear us out. As your brand builds its reputation as an authority online – as well as its search engine rankings – through blogging, it’s also likely to have certain blog posts that remain popular many weeks, months and even years after their original publication date. Your organisation’s blog posts can therefore keep on delivering value for your online image and profile for a long time, continuing to draw in new and repeat customers.

It helps you build your email list

Another, slightly less direct advantage of blogging for your business is the increased likelihood of customers familiar with your brand and blog being more inclined to trust you enough to share their email addresses and other personal information with you. You could entice your blog readers to give you their email addresses by promising to give them updates on new products and promotions, for example. Then, you could make good use of your growing email list for extensive email marketing.

There you have it – five reasons why blogging definitely shouldn’t be a mere afterthought for your business. Instead, it should be a central part of your brand’s online marketing – and when you get in touch with Jumping Spider Media, we can help you to realise its many benefits.