It’s important to recognise that while SEO best practices are fairly consistent across the various types of company website, there are some elements that you should bear especially closely in mind when you are constructing or refining your company’s ecommerce presence.
Ecommerce sites tend to be rather larger than regular sites, given their many different category, product and transactional pages. Here are some of the most important SEO considerations for your own e-tail store.
1. Stay ethical
Ethical ‘white hat’ SEO techniques are as vital to ecommerce stores as to their regular counterparts – particularly with Google becoming ever-more adept at picking out the highest quality and most relevant sites. So if an agency suggests that you squeeze in as many keywords as possible on a page or even hide them by making them the same colour as your site’s background, we’d steer well clear.
2. Cater for various ‘types’ of users
Swot up on the push/pull interplay that goes on between ecommerce sites and their visitors, and formulate the most suitable range of SEO practices to suit – potentially encompassing social media, email marketing, display ads, content marketing and more. Some users may be pushed to your site by the right marketing, but others may actively seek your products or services.
3. Optimise your category pages
Category pages shouldn’t simply be middlemen between your product pages – there’s ample opportunity to make them content rich and create links that go far beyond product pages. Links to related contextual content like blog posts, videos and guides can all help to maximise user experience – and as a consequence, SEO.
Talk to Jumping Spider Media about how you can really extract your site’s maximum ecommerce potential.