These days, the internet is a treasure trove of advice about SEO – or Search Engine Optimisation, as it is otherwise called. However, if it wasn’t that long ago that you only ever saw “SEO” as the letters on a rack of Scrabble tiles, you could appreciate some simple, jargon-free guidance about SEO.

Here are a few things you can do to strengthen your website’s prominence in search results…

Set up a blog and regularly update it

If your website currently lacks a blog, you should change that – and remember to keep posting fresh, interesting content to this blog. That content will give people reasons to keep returning to your site – and, the longer they stay there, the more valuable your site will be deemed by search engines.

Mix things up with multimedia

Your blog – and, for that matter, the rest of your site – doesn’t have to be left as just a text-and-images affair. You could also add videos, audio clips and slideshows where they would appear to be genuinely useful and engrossing for your site’s visitors.

After all, large blocks of text can be boring, so you should try to inject a larger degree of exciting variety into your site.

Simplify confusing, jargon-heavy content

Many people who land on your site might not necessarily know a lot of the jargon relevant to your industry. For that reason, they will want information to be presented in an easy-to-digest way, free of bewildering terminology and overly technical language.

If there’s a particular subject you want to write about, but you remain unsure how to do so in a sufficiently straightforward way, our copywriting team could take on that task for you. Give our digital marketing consultancy a ring on 020 3070 1959 to learn more about how we could help you.