There are certain types of businesses that are just destined to keep serving a local clientele. For example, if you are a Manchester-based restaurant that serves mashed potatoes, you probably shouldn’t expect people to travel from as far away as Newcastle just to sample those potatoes.
We’re not doubting the deliciousness of those potatoes at all – we’re just pointing out that Geordies probably have plenty of options for satisfying their mashed potato obsessions much closer to home. This is why, in optimising your firm’s website, you should especially account for “near me” searches.
Keep your Google My Business page listing accurate
A Google user need only search for “mashed potatoes near me”, rather than spell out a location, as Google can figure that out for itself, or at least attempt to. Therefore, you should check that your firm’s Google My Business listing, which it can use for free, accurately shows the company address.
Display menus or pricing as plain text, not as an image
Your target audience could include many visually impaired users who rely on assistive technology like screen readers to pick up on your site’s content. However, those screen readers are incapable of reading an image, so they will instead read its “alt text”.
Therefore, you could insert the details of that menu or pricing in the alt text. Simple, right? Well, except that the image could have too much content of which the alt text can take account. In this case, directly list the details on your site; doing this would let Google index the information, too.
Following these tips, as well as acting on other advice provided by our SEO experts, can help to get your business noticed by the right people. In other words, you can avoid wasting marketing money on those distant Geordies instead of potato-loving Mancunians!