We have all been there – you have carefully crafted a beautifully worded tweet, but your notifications are silent. It can be frustrating, especially when you are tweeting as an organisation rather than in a personal capacity. But it doesn’t have to be that way!

Let’s take a look, then, at a few ways you can help increase the number of retweets your brand receives on Twitter.  

Utilise hashtags

Hashtags can benefit your social media interactions in a number of ways – specifically, they can help bring more people to your page, widen your reach, and promote your brand.

As for how you may use them, you might choose to include #YourBrandName at the end of your firm’s tweets, using retweets as a way of promoting your brand message. Or you could draw upon popular hashtags of your industry or target audience, or tie your hashtags into current broader Twitter trending topics.

Make sure tweets are personalised to your audience

When it comes down to it, people will only retweet content that they feel is relevant to them. So, you need to ensure your tweets have been carefully composed to appeal to your brand’s target audience.  

To begin to achieve this, delve into the specifics of your brand’s target demographic – what do they want? What do they like? And what do they typically interact with the most on social media?

It might also be a good idea to make the retweet button a ‘call to action’ (CTA) button of sorts. Don’t be afraid to ask a question in your tweet, so that users can quote the tweet and add their own stories, options, or perspectives to the conversation.

Take advantage of eye-catching imagery

Another way you can effectively target your audience is by using relevant imagery. For example, if you are targeting Millennials or Generation Z, you might like to include memes, vibrant graphics, emojis, and GIFs.

Even if the text itself doesn’t grab your followers’ attention, you will have a better chance of attracting retweets if the imagery or graphics are relatable. You might even seek to appeal to your target audience’s sense of humour, if such a strategy would be well-aligned with your brand image.   

Increasing the number of interactions and retweets your brand receives can greatly help boost brand awareness and sales. So, why not partner with our social media experts at Jumping Spider Media to make the process so much easier? Simply get in touch today to learn more about how we can help your business maximise its impact online.