If your company’s website currently lacks a blog, it’s worth adding one. Regularly uploading your advice and opinions to a blog can help you to foster an image as a thought leader. Still, you could find the road to that destination somewhat rocky. You should remember to ask yourself…

What keywords should my blog posts be optimised for?

These are the keywords that people tend to type into Google when looking for what your company happens to offer. Researching those keywords can be surprisingly simple; in Google’s search field, just type some phrases related to your firm and see how Google suggests you finish them.

How can I quickly assess my blog’s SEO?

A good shortcut here would be Yoast, a plugin useful for evaluating online content. It’s a very intuitive tool, too, meaning that even beginners can quickly get to grips with it. While it will only provide an overview of a piece’s SEO health, it’s worth using for each article before you publish it.

How should I categorise my articles?

With a select few – no more than five – categories into which to insert your blog posts, you can help yourself to check that your content covers the right bases. However, as the categories will be limited in number, keep them relatively broad.

How can I write my blog posts in an easy-to-read way?

If you’re inexperienced with writing, one simple way is to separate the text into distinct sections, each of which has its own subheading. Large, unbroken chunks of text can be off-putting to readers; you don’t want them to feel as though they are reading a dull broadsheet.

If you still find yourself struggling with phrasing, grammar and spelling, our skilled copywriters can take the work off your hands. Call us on 020 3070 1959 to learn how.