Whether you are currently having great content crafted for your site by the Jumping Spider Media team of crack writers or are taking on the task yourself, it’s easy to treat headlines as a bit of an afterthought. Surely, they either create themselves – there are, after all, surely only so many ways to title a ‘services’ page – or they’re short enough to be easy and quick to come up with?
Alas, no aspect of effective copywriting is exactly “easy”, and nor are there many hard-and-fast rules for creating headlines that get your visitors doing what you want them to do, whether that is sharing your content on social media, signing up to your email newsletter or contacting you about your products or services.
Nor should there be many such rules, as if they existed, we would all end up creating pretty samey headlines, forcing us all to rip up the rulebook again to distinguish ourselves from competitors.
There are at least some things that help…
Despite all of the above words of warning, there are certain common techniques that can be useful for creating consistently impactful headlines. One of the most popular is the use of numbers for a ‘listicle’ article – for instance, ‘5 ways to…’ or ‘3 reasons why you should…’ Such title formatting appeals to the average visitor for various reasons – for one thing, because they know what they’re going to get before they click, including that it will (probably) be easy to read, digestible content.
But there are many other things that you can do to create a great title – from directly addressing the reader by using the word ‘you’, to asking questions that your visitors are likely to have asked themselves, such as ‘How can I…’ or ‘What are the advantages of…’
Never underestimate the art of headline writing
The writing of headlines, like anything else, requires practice and experimentation over time if you are to truly gain the results that you desire in terms of page visits, social media shares and sales of your products or services.
You could take the considerable time needed to learn all of these writing tips and tricks yourself, distracting yourself from your core business in the process. Alternatively, you could just contact Jumping Spider Media and have our writers generate the most captivating and relevant titles for you, drawing upon their own considerable and hard-won skill and experience.
That decision is, of course, up to you… but whatever you do, never underestimate the importance of the right headlines to extracting the maximum possible return on investment (ROI) from your online content, or the experience and knowledge often needed to repeatedly create the very best headlines.