by dindo | Apr 6, 2020 | Uncategorized
While the world continues to grapple with one particular crisis – the COVID-19 pandemic – it’s important to acknowledge another type that could easily beset your company one day: a social media crisis. What do we mean by a ‘social media crisis’? Well, we’re not...
by dindo | Mar 3, 2020 | Uncategorized
Reputation is an important, yet fragile thing. In business, as in life, it can affect whether someone wants to form a connection with you or indeed, encourage their friends to do so. Therefore, it’s easy to see why a tarnished reputation can be disastrous for...
by dindo | Feb 6, 2020 | Uncategorized
If your company’s website currently lacks a blog, it’s worth adding one. Regularly uploading your advice and opinions to a blog can help you to foster an image as a thought leader. Still, you could find the road to that destination somewhat rocky. You...
by dindo | Jan 8, 2020 | Uncategorized
While Twitter can seem like an obvious go-to tool for marketers, it’s very open nature means that the outcomes of tweets, however carefully crafted, can be rather messy and unexpected. For this reason, an array of new features outlined by Twitter at CES this...
by dindo | Dec 9, 2019 | Uncategorized
Confused? Don’t worry – you soon won’t be. Naturally, as a company, you want to sell, but being too open about this intention can be off-putting. When was the last time, say, you stopped to watch an online video ad in its entirety, rather than simply...
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