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3 ways to respond to Google’s BERT algorithm update

by Gareth Bushell | Apr 28, 2020 | Uncategorized

You might have already heard a fair bit about the recent Google algorithm update, BERT, since its end-of-2019 rollout. The acronym stands for Bidirectional Encoder Representations from Transformers – but of much greater importance are the implications it could have...

How to readjust your digital marketing as the coronavirus bites

by Gareth Bushell | Mar 19, 2020 | Uncategorized

As the coronavirus crisis forces businesses to do their bit to curb the virus’s spread, such as by mandating their staff to work from home, there’s the lingering question of what should happen in the marketing department. Here are just a few examples of...

Paid search or paid social: which is better? There’s only one way to find out…

by Gareth Bushell | Feb 18, 2020 | Uncategorized

No, not “FFFIIIGGGHHHTTT!” In truth, it’s a difficult dispute to settle, and would be even with a silly clash at Harry Hill’s behest. Besides, we’re not sure how much the floppy-collared comedian knows about Pay Per Click (PPC)...

How to assess your web content to make sure it’s fit for 2020

by Gareth Bushell | Jan 15, 2020 | Uncategorized

The advent of a new year seems like a convenient time to judge where you are in life and should go next. Perhaps you want to do something new, trim excess flab or simply make a much better impression. Well, you can actually do all three with your website! However,...

Ways to pique your website visitors’ interest when attention spans are short

by Gareth Bushell | Dec 30, 2019 | Uncategorized

Okay, so it turns out that the story about smartphones rendering humans’ attention spans shorter than those of goldfish has been debunked… or, at least, hasn’t been conclusively proven by research. Still, attention spans can be understandably short,...
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