by Liz | Apr 21, 2020 | Uncategorized
Pah; simply typing your query into a search engine is a bit old hat these days. Actually, that’s not quite true – but it is true that voice search has been gaining popularity lately. This has been especially the case among mobile device users, who often seem to prefer... by Liz | Mar 25, 2020 | Uncategorized
Facebook is undoubtedly a fun place to be – and a fun place to market, too. It helps that Facebook runs its own PPC (Pay Per Click) ads programme, allowing you to nudge your offerings in front of the Facebook users who are especially likely to buy them. Still, there... by Liz | Feb 27, 2020 | Uncategorized
These days, it’s probably never been easier to reach out to individual employees of a company. Just think of T-Mobile US’s CEO John Legere and his strong Twitter following, as well as the profiles of senior Apple executives, including Phil Schiller and... by Liz | Jan 23, 2020 | Uncategorized
Suffice to say that, on social media, short videos tend to attract more views than their long-form counterparts. Sure, there might be occasions where lengthy videos are desirable or even practically necessary – but, otherwise, you should limit the runtime of... by Liz | Dec 17, 2019 | Uncategorized
Reputation is a funny thing – funny peculiar, that is. While you can’t quite measure it in an easily quantifiable way, it’s crucial to your company’s chances online, where negative word can spread like wildfire. For that reason, you need to...