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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.
Why the social success of your short videos doesn’t have to be short-lived
Suffice to say that, on social media, short videos tend to attract more views than their long-form counterparts. Sure, there might be occasions where lengthy videos are desirable or even practically necessary - but, otherwise, you should limit the runtime of your...
How to assess your web content to make sure it’s fit for 2020
The advent of a new year seems like a convenient time to judge where you are in life and should go next. Perhaps you want to do something new, trim excess flab or simply make a much better impression. Well, you can actually do all three with your website! However,...
New Year, new Twitter? Exciting feature additions potentially on the horizon
While Twitter can seem like an obvious go-to tool for marketers, it's very open nature means that the outcomes of tweets, however carefully crafted, can be rather messy and unexpected. For this reason, an array of new features outlined by Twitter at CES this month...
Ways to pique your website visitors’ interest when attention spans are short
Okay, so it turns out that the story about smartphones rendering humans' attention spans shorter than those of goldfish has been debunked... or, at least, hasn't been conclusively proven by research. Still, attention spans can be understandably short, given the tough...
Simple tools you can use to monitor your company’s online reputation
Reputation is a funny thing - funny peculiar, that is. While you can't quite measure it in an easily quantifiable way, it's crucial to your company's chances online, where negative word can spread like wildfire. For that reason, you need to measure it, at least...
Subliminal selling: what happens when you sell without selling
Confused? Don't worry - you soon won't be. Naturally, as a company, you want to sell, but being too open about this intention can be off-putting. When was the last time, say, you stopped to watch an online video ad in its entirety, rather than simply mute or pause...
Pay and display: why Google display ads are the dark horse of advertising
When you think of Google Ads, you probably think initially of the text-based ads that sit on Google's SERPs (search engine results pages) and look similar to the other, more organic search listings there. However, don't overlook the other branch of the AdWords tree......
How to carefully build your social media presence for long-term success
Success in social media marketing is a marathon, not a sprint. You've probably heard or read a similar mantra about digital marketing more generally, but it's especially worth emphasising about social media, which often caters for our thirst for instant gratification....
Why Google Ads still have relevance in a word-of-mouth world
While many modern marketers might still deem Pay Per Click (PPC) campaigns indispensable in their online promotion arsenal, there's also a certain amount of scepticism surrounding PPC. It's easy to reckon that, in 2019, PPC is on the way out and word-of-mouth (WOM) is...
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