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Jumping Spider Media is a dynamic web marketing and SEO provider which provides a wide range of services to help clients harness the commercial power of the internet. We work closely with our clients to ensure we help them meet their individual online goals.
When it comes to ranking well on Google, you are what you E-A-T
The appetising acronym ‘E-A-T’ is one that you might have come across more and more often in recent times, although it’s actually nothing new. Indeed, Google added it to its search quality guidelines way back in 2014. In short, E-A-T stands for expertise,...
Can even the dullest content be made exciting?
It’s the dilemma that so many of us who have ever tried to write content for our own websites have faced: that feeling of sitting there in front of the computer screen, unsure of what we can write about that will actually enthral our target audience. Or maybe you know...
The first steps of managing your brand’s online reputation
One might be tempted to dismiss reputation as something that is merely external and relatively uncontrollable. After all, what can you do about the occasional disgruntled person sounding off about you or your business on social media, or someone with an axe to grind...
Home word: how to market your new product when you can’t leave the house
The COVID-19 pandemic will undoubtedly leave many things dramatically altered, at least for the foreseeable future, in its wake - and the live events scene is one obvious example. Would it be ill-advised to attempt scheduling an in-person product launch event for the...
Health esteem: was your health site hit by Google’s May 2020 Core Update?
Google dropped a bit of a bombshell on webmasters in May, releasing a "broad core algorithm update" called the May 2020 Core Update. If your site is a health-based one, it might have been particularly impacted - in which case, here's how to help adjust it to the...
Facebook unveils Facebook Shops: what it means for small businesses
For years, ecommerce businesses have been accustomed to publicising their products on Facebook before channelling users towards a separate site for completing the purchase. However, the boundary between Facebook and traditional online stores is now blurring in an...
Don’t underestimate the ranking power of outbound links!
While every search engine optimisation (SEO) company you are likely to approach will tell you just how important it is to have lots of high-quality websites linking to your own site if you are to rank well in Google (just a little clue: it’s very important), there has...
What should coronavirus chaos mean for your Pay Per Click budget?
Unsurprisingly, there have been reports in recent weeks of some firms lowering their amount of spend on Pay Per Click (PPC) advertising. Such a bleak picture hasn’t been the case for all organisations, though. Indeed, some sectors have actually found their products or...
3 benefits of SEO that will far outlast the COVID-19 pandemic
It’s astounding to think how drastically the world has altered since the coronavirus crisis really took hold. COVID-19 has, of course, brought considerable suffering and tragedy, and forced many of us to shelter for safety in our homes, even working there. Another...
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