If you usually reserve your SEO efforts for your website's textual content, including its headers and subheadings, you might be alarmed to see, these days, how much space on Google's search engine results pages (SERPs) is swallowed up by images before you even get to...
It’s a common truism that ‘content is king’, and we shouldn’t expect it to lose its throne any time soon. It’s also indisputable that copywriting can sway your website’s SEO – for the better or worse. All the same, though, it’s easy to take an overly technical approach to SEO copywriting.
Running a business in multiple locations poses a challenge when it comes to SEO. Whether you run geographically disparate restaurants of a large chain, multiple offices to reach out to various publishing markets, or another kind of multi-location firm, here’s what you should do…
There are a lot of dos and don’ts when it comes to garnering a favourable impression on your social media pages. You need to regularly post fresh and interesting content to those pages, resist slipping too much into promotional parlance and keep up engagement with your followers, to list just a few pearls of wisdom.
Like penalties in football, penalties in SEO are there to ensure fair play, but you could still be caught out by them even if you’re trying carefully to play by the rules. If Google appears to have just penalised your site, however, keep away from that panic button and follow these steps instead.
So commonplace have emojis become in online discourse, that they could be practically deemed a language of their own. However, they also have the potential to be divisive; leaving even just one emoji in the wrong place could risk your business looking more unprofessional than trendy.
If you’ve reached the summit of Google’s search engine results pages (SERPs), you have probably invested a lot of time and money into getting there. However, letting up with your SEO drive could see your site’s listing slipping from the first page, a fate akin to a football club’s relegation.
While vocalising – rather than typing – search queries is far from new, the popularity of “voice search” has recently been encouraged by the uptake of smart speaker devices like the Amazon Echo and Google Home.
Through building a large body of backlinks pointing to your site, you can increase your site’s SEO rankings by showing Google that your website is high-quality, respected and authoritative.