If your landing page successfully converts visitors into leads, buyers, or subscribers, then it’s probably doing a good job at being effective. However, if your landing page is performing poorly at converting visitors into buyers, it’s time to optimise your conversion...

Now that it’s 2019, it’s time to take your marketing strategy to the next level. With a marketing campaign that is effectively executed to the maximum of its potential, you can decrease demand for the service or product you’re offering, thus increasing profit and...

In 2018, we saw a glimpse of artificial intelligence and augmented reality, as well as some major data breaches by Facebook. But what were the main trends of social media in 2018 and will they continue into 2019?Chatbots made customer services a whole lot faster. No...

In this crazy world, where everything is online, high-tech and fast-paced, spreading the word about your business is both challenging – yet paradoxically easier – than ever before.  Anyone can send an email. Over 250bn of them are sent and received across the...

The conversion rate on your website is one of the most useful tools which helps you determine how well your website is doing in terms of visitor numbers. You can programme it to show the volume of visitors making a purchase on your website, for example. Simply put, it...

Who you gonna call? Whether you’re calling out for Siri, Alexa, Cortana or… that Google one – it’s crazy to think how far our web searching abilities have come in just a few short years. Recording devices have been around since the time of Thomas Edison in the...

LinkedIn is a great online website that can be used to promote your business, your company’s ethos and values, the skilled individuals you hire and all the important work you do. Using LinkedIn can keep you in the competition amongst other businesses as more and more...

Christmas is a great time for marketing. It is the best season for sales and e-commerce, but getting it right can be a struggle. Here is a list of some marketing tips for the Christmas season to help you get started: Set goals and follow them Keeping on track this...

Learning about social media trends predicted for 2019 is a great way to get ahead of the curve and be up-to-date on the new things happening. Below is a list of some of the main social media trends to watch out for in 2019. Live Streaming Live streaming is becoming...