The conversion rate on your website is one of the most useful tools which helps you determine how well your website is doing in terms of visitor numbers. You can programme it to show the volume of visitors making a purchase on your website, for example. Simply put, it is a percentage which, as expected – the higher it is, the higher and the better your website is performing. It is an easy way to check on the success of your website, but what is sometimes more difficult is actually maintaining and improving these figures. A low conversion rate can render your website redundant, so it’s worth knowing a few tricks on how to keep it up. Read on to find out more.

Change Your Offer

One of the easiest ways to accumulate visitor numbers to your website and create potential purchases is to change any offers being made on your website. Perhaps if you’re running an online store, for example, it would be worth offering a discount on certain products. Then, create a social media post alerting customers of the sale on your site. Even if a small number of visitors make a purchase, each one will make a contribution to improving your conversion rate.

Start using SEO

Search Engine Optimization is one of the best methods of increasing your website’s conversion rate. SEO is the practice of tailoring the content on your website to improve its chances of appearing in the top search engine results. Find out which are the most popular online trends in your sector and shape the content of your website around that.

Embrace social media

The world has gone social media mad – and you can use this to your utmost advantage. If you can garner a substantial online following promoting your business, getting the word out to potential visitors and customers will be easier. There are so many platforms to choose from now – and you should choose them all!

For more hints, tips and tricks on expanding your online business, have a look at the rest of our website!