by Craig Lenaghan | Jun 2, 2022 | Uncategorized
Social media has long been a key channel through which customers discover and engage with brands. But even if you think you’re doing all the right things with your organisation’s social media presence, it’s worth checking out the below tips on how you can optimise...
by Craig Lenaghan | May 25, 2022 | Uncategorized
In the digital age, in which the Internet is saturated with different brands and content, it can sometimes feel like an endless task to ensure your own brand’s online reputation stays on the right track. And managing your brand’s reputation is an endless task, in the...
by Craig Lenaghan | May 16, 2022 | Uncategorized
Search engine optimisation (SEO) is an important aspect of any marketing strategy in the 2000s – and an essential component of SEO is web copy, this term referring to the core text that can be found on a brand’s website. This is as opposed to SEO content, a term that...
by Craig Lenaghan | May 5, 2022 | Uncategorized
While the size of a business’s follower base on social networks such as Twitter and Facebook is certainly not the only indicator of how well (or badly) it is doing on social, it is at least one of the more visible factors to look at. So, if you are prioritising adding...
by Craig Lenaghan | Apr 26, 2022 | Uncategorized
We live in an age of fast-developing technologies and trends, and it can understandably be tricky to keep track of them all. One such rapidly emerging category of tech is AI – or ‘artificial intelligence’. Today, some brands are considering using AI tools to generate...
by Craig Lenaghan | Apr 14, 2022 | Uncategorized
So, your organisation has started a business blog, but once it’s set up, what do you do next? Here are three things that all brands should do with their business blog, but which are too often overlooked. Be consistent When we say “consistent”, we mean that in two...
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