by Simon Trelfa | Jul 30, 2020 | Uncategorized
The appetising acronym ‘E-A-T’ is one that you might have come across more and more often in recent times, although it’s actually nothing new. Indeed, Google added it to its search quality guidelines way back in 2014. In short, E-A-T stands for expertise,...
by Simon Trelfa | Jul 19, 2020 | Uncategorized
It’s the dilemma that so many of us who have ever tried to write content for our own websites have faced: that feeling of sitting there in front of the computer screen, unsure of what we can write about that will actually enthral our target audience. Or maybe you know...
by Simon Trelfa | Jul 11, 2020 | Uncategorized
One might be tempted to dismiss reputation as something that is merely external and relatively uncontrollable. After all, what can you do about the occasional disgruntled person sounding off about you or your business on social media, or someone with an axe to grind...
by Simon Trelfa | Jun 30, 2020 | Uncategorized
The COVID-19 pandemic will undoubtedly leave many things dramatically altered, at least for the foreseeable future, in its wake – and the live events scene is one obvious example. Would it be ill-advised to attempt scheduling an in-person product launch event...
by Simon Trelfa | Jun 18, 2020 | Uncategorized
Google dropped a bit of a bombshell on webmasters in May, releasing a “broad core algorithm update” called the May 2020 Core Update. If your site is a health-based one, it might have been particularly impacted – in which case, here’s how to...
by Simon Trelfa | Jun 5, 2020 | Uncategorized
For years, ecommerce businesses have been accustomed to publicising their products on Facebook before channelling users towards a separate site for completing the purchase. However, the boundary between Facebook and traditional online stores is now blurring in an...
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