If your website traffic is decreasing and your bounce rate is increasing, you’ve come to the right place. This week on the blog, we are outlining some of the most common content mistakes that websites make.
Out of date content
One of the most common mistakes we see on websites is out of date content. As soon as a visitor reads something that is out of date, they instantly become wary of your company. They see you as unreliable, forgetful and lacking attention to detail, and so they can instantly be put off. Therefore, you should check your content regularly, not only to keep the dates relevant, but because fresh content will encourage your customers to check your site regularly and it will benefit your SEO campaign.
If you know you will not have time to regularly update your content, do not include anything that will go out of date. For example, you could say “we were established in 2015”, rather than “we were established three years ago”.
Lack of calls to action
Any successful website will make it as easy as possible for customers to get in touch. Each page should include at least one call to action and contact details or a contact form. You need to make the goal of your page obvious to the visitor and help them complete the next steps.
Lack of testimonials
Every website will be promoting their business and showcasing all their products and services. Therefore, it is vital that your visitors also hear from your customers how reliable and professional your company is. It is often more beneficial pair your testimonials with appropriate copy, rather than dedicate an entire page to testimonials.
Not making your content locally relevant
If location matters to your business, always make sure your content is location focused. This way you can make your content relevant to each area, rather than writing general content and trying to compete with thousands of other companies. This will help you capture the attention of your visitors, and it will also benefit your SEO campaign.
For more information, get in touch with the Jumping Spider Media team today!