We know that good copywriting can help you grow your business, but we also know it can be a challenge to craft a message that works wonders for your marketing. Every business wants to attract new customers, but many are foregoing some key copywriting skills, making it more difficult to get to where they need to be.
With that in mind, here are some tried and tested copywriting ‘secrets’ that are proven to give you results.
Always keep your target audience in mind
Perhaps it goes without saying but regardless of what type of copy you’re writing you should always do so with your target audience in mind. Failing to write in a way that appeals to your customer will only mean that they’ll go elsewhere for the product or service that they’re looking for. Trust us when we say that adding complex industry jargon into your web copy and blog posts will only bore those reading it, their eyes glossing over the pages rather than engaging with your content. Before you sit down to write, place yourself in the shoes of your ideal customer and take it from there.
Make it different
How many companies are there in your industry? The Internet is crowded with companies, and they’re all competing to be the best. That’s why it’s important that you stand out from the crowd. Implementing new ideas into your copy is the best way to do this rather than failing under the presumption that you have to be 100% formal at all times. Add personal anecdotes and an element of humour to forge a meaningful relationship. This will help to build trust, and your customers will be much more likely to make you their first choice.
Be proud of what you write
As the saying goes, it’s all about quality, not quantity. Writing a prolific amount of content might stand to benefit your SEO in some ways, but more importance should be placed on making what you write valuable to those that are reading it. Of course, spelling and grammar count as mistakes can distract from your message. The content that you use for marketing purposes will be the first impression that your customers have of your company so don’t put anything out there that you’re not proud of.
Pop in some calls to action
Web copy, blog posts, and landing pages all need a clear call to action because, at the end of the day, your ultimate goal is to sell. If a potential customer has finished reading a long, engaging, and informative blog post, they’re unlikely to kick up a fuss about a promotional line at the end. A CTA will serve to give them the extra push that they might need to add your product to their shopping cart or give you a call to find out more.