We live in an age of fast-developing technologies and trends, and it can understandably be tricky to keep track of them all. One such rapidly emerging category of tech is AI – or ‘artificial intelligence’.

Today, some brands are considering using AI tools to generate written content for their websites and blogs, instead of having to write everything manually from scratch. It sounds like a potentially ingenious solution of relevance to many of today’s time-pressed businesses… but is it a wise one from the point of view of search engine optimisation (SEO)?

The short answer is… no. Well, you might be able to ‘get away with’ using AI-generated content, or you might not. But in the vast majority of cases, depending on the use of auto-generated content in 2022 is unlikely to be worth the associated risks – including of Google penalising your site in the search rankings if it does deem your content to be too low in quality or ‘spammy’.

While you might well be able to create content quickly for your website through the use of an AI tool, there is far from any guarantee that the content created will be high quality, engaging, and relevant to your target users. And that could be very costly to your brand’s fortunes online, as well as to its broader reputation.

Think about quality, rather than necessarily AI tools

And really, the aforementioned factors – quality, relevance, and the content you write for your brand being content that human users would actually want to read – are the factors that you particularly ought to be thinking about, not just how quickly you might be able to create such content.

After all, a company blog that is full of embarrassing misspellings and grammatical mistakes, and that just doesn’t provide content of any real value to anyone, is unlikely to deliver strong search engine rankings for the given company.

In any case, even if you were to use an AI tool to create content for your firm’s blog, there would still be the need for a human reader is check it all over, and to potentially make edits to ensure the content lives up to the qualities outlined above.

Google has sometimes been a little ambiguous in its statements on what it makes of auto-generated content. The search engine’s John Mueller, for instance, suggested last year that Google was likely to shift to focusing more on the quality of content rather than on how it was generated.

But if anything, this simply further underlines the point we made above; that quality should be your brand’s watchword when it comes to content creation.

With Google having also indicated that it might take action against auto-generated content “in cases where it’s intended to manipulate search rankings and not help users”, this means that in practice, manual intervention is likely to remain a crucial part of your own brand’s content creation for a long time to come.

Get in touch now about our SEO content writing services

You simply can’t guarantee content quality, relevance, and attractiveness when you depend on today’s AI tools alone. And in any case, if you are running a small business, it’s hardly as if professional SEO copywriting and blog writing services are as expensive and unattainable as you might think.

Simply reach out to the Jumping Spider Media team today, and you won’t need to worry about trying to ‘get away with’ using AI-generated content on your website.

Instead, you will be able to count on the services of the most professional and capable human writers, who can help make sure your brand makes the best possible impact online, in terms of both search engine rankings and the needs and expectations of human readers.