When it comes to social media, not all websites were created equal. Depending on your business, products and services, different social media platforms need to be used to succeed and thrive in an online world – but how do you work out which websites are the right ones for you.

Focus on your share data

If your organisation is running a blog, then you are already sitting on the answers you need for social media success. Take a look at your share counts – that is, the number of shares your blog posts get on each social network – and find out which ones are being used by your customers. The rest is simple – if your blogs get a lot of shares on Facebook, then focus on building your page likes, while if people aren’t pinning your content to their boards, then Pinterest isn’t right for your business.

Ask your customers

If you are not running a blog, or you prefer to talk to your customers directly, then asking them what social networks they use makes sense. Ask them in person, send a survey or phone some of your top customers – mirror your efforts to suit their needs and watch your shares and likes naturally grow.

Copy your competitors

There are various tools online which allow you to see which social networks are being used by your competitors, so use the information to your advantage and mimic their efforts. Although this may not be the most original way of launching a social media strategy, you can be sure that you’ll be following in the footsteps of a tried and tested formula.

Focus on keyword research

By focusing on some keyword research, you will be able to find the most shared content on social media – and find out whether your keyword is prevalent on a particular social network. Don’t let data speak for itself, though: sometimes, you can use a social network to build an audience of your own, and use a lack of content in a particular field to your advantage.

At Jumping Spider Media, we understand the importance of social media. We can help you manage your social media content strategy to maximise your sales and build a real, scalable community that can benefit your business.