In an increasingly digital age, writing regular content is a great way to keep your audience engaged, whether that is through blog posts, social media or an email newsletter.

Understand your customer

When you write content for your website, your audience should always be your priority. Therefore, understanding their needs, expectations, challenges and problems will allow you to tailor your content to keep them well-informed and engaged.

Editorial calendar

Maintaining a blog or newsletter can be a challenge, with many other parts of your business taking priority. Therefore, setting a schedule and planning your content months in advance is a sensible solution. That way, you will never miss out on uploading, you’ll keep your page active online, and you’ll be able to tailor your editorial to business milestones and public events.

Personalise your content

Personalisation is one of the best ways to show that your business is authentic, so make sure that you publish stories that relate to your business journey. Whether that’s case studies or business milestones and challenges, the more personable you can make your content, the more favourable your business will appear and the more likely your customers are to engage with you.

Write naturally

The main point of content marketing is to speak directly to your customers, so speak in a way that your audience will appreciate. Using technical jargon may work in some industries, but always consider your core audience when writing copy.

Include calls to action

Even if you are writing the most useful, topical content for your website, your level of engagement will be minimal unless you include clear calls to action. Everything you write for your customer should have a purpose, whether that’s encouraging them to download your eBook, contact you about a demo or follow you on social media, so make your calls to action part of your content.

At Jumping Spider Media, we subscribe to the tenet that ‘content is king’. If you’d like to find out more about our copywriting services, don’t hesitate to get in touch today.