How often in the past have you been browsing the web in search of a particular brand, product or service, only to land on a ‘coming soon’ page that tells you… more-or-less nothing about what’s actually ‘coming soon’?

If you’ve had this experience in the past, you might have understandably felt a little frustrated, and quickly hit your browser ‘back’ button to head somewhere else.

But for those that are the brand or business in this equation, prospective customers reacting this way can represent a major lost opportunity.

Fortunately, your site’s ‘coming soon’ page doesn’t have to be little more than an infuriating barrier for your would-be customers or clients. It is possible to help generate positive results for your business from a ‘coming soon’ page, by applying the below tips.

Set out your value proposition clearly

Sure, if you only have a ‘coming soon’ page for your business or a new product or service that is yet to be launched, you might not be able to say too much at the moment about what that business, product or service is.

If, though, you simply present the visitor with a blank page showing scarcely anything more than your business logo, you might be missing out on the chance to hook in some early customers of this new offering.

So, take the chance to incorporate some customer-centric copy on your landing page, even if you can’t say too much until launch. Communicate to the visitor some information on who you are, what you do, and why they should keep checking back on your site in the lead-up to launch.

Include relevant keywords on the page

This is commonly shared advice for the optimisation of landing pages, and the situation shouldn’t really be any different just because the given page is a ‘coming soon’ one.

Such a page, after all, presents an opportunity to start getting your brand ranking well for certain relevant keywords, even before you throw the veil off whatever product or service is ‘coming soon’. This will help to get more eyeballs on your site in readiness for the big launch.

Tools like Google’s Keyword Planner can be invaluable for helping you to pick out keywords that are relevant to your industry, while striking the balance between high search volumes and low competition. And if you aren’t sure where to start, don’t hesitate to contact the Jumping Spider Media team for further advice and guidance.

Instil some FOMO in your prospective customers

‘FOMO’ stands for ‘fear of missing out’. If you’ve ever read about a product or service that you found yourself really wanting to buy, quickly – perhaps because it was marketed as ‘strictly limited edition’ or ‘only available at this price while stocks last’ – you’ll know something about how powerful FOMO can be for the selling of goods.

Exactly how you go about instilling such FOMO in your target audiences, will depend largely on your particular brand and its aspirations.

In your case, you might do something as simple as adding a ‘countdown-to-launch’ timer to your ‘coming soon’ page along with an email signup form, while communicating that those who register now will be first in line for special news updates and limited-time-only offers.

As you can see from the above, there’s a lot that your brand can do with a ‘coming soon’ page – it doesn’t have to be a blank and uninspiring part of your site! To learn more about how we could assist you with all manner of areas of your digital marketing, please don’t hesitate to reach out today to our experts at Jumping Spider Media.