Google dropped a bit of a bombshell on webmasters in May, releasing a “broad core algorithm update” called the May 2020 Core Update. If your site is a health-based one, it might have been particularly impacted – in which case, here’s how to help adjust it to the change.

Good for the public’s health, but not necessarily for your website

In a Twitter post announcing the update, Google reminded followers that it releases such broad core updates “several times per year”. Nonetheless, with many commentators having dubbed this particular core update 2020’s largest, it’d be understandable if you’ve felt a strong ripple effect.

That might have manifested itself in abruptly plummeting search rankings, though not all health sites have exactly lost out; some have gained up to 30% in traffic. Google is seemingly trying to weed out misinformation about COVID-19, but such content might not be to blame for your misfortune.

Does your site include enough relevant information?

Search intent continues to factor into how Google ranks sites, and this is especially crucial when people are seeking information and advice about COVID-19. However, even if your site addresses such intent, the content might not be addressing it quite enough.

Sites sparse on content were among those caught in Google’s crossfire this time around. If your articles are relatively low in word count, our expert copywriters could add a little extra, well-written text for you. They will avoid stuffing keywords – another no-no the update has penalised.

Show why you know what you’re talking about

With this update, Google has boosted rankings of sites providing information based on real-world expertise and first-hand experience. Even smaller sites ticking these boxes should now be more prominent on Google’s search engine results pages – a clear incentive for you to justify your recommendations about what’s healthy and what isn’t.