Mobile technologies are changing the way consumers interact with brands, and Snapchat is one of the leaders on this front. Millions of pictures and videos are sent on the platform every day, and while the platform is primarily focused on connecting friends and family, it’s possible to use Snapchat to market your business and put your products in front of a new audience.
Make the customer feel included
Snapchat allows you to post behind-the-scenes, exclusive content in seconds. This is a great way of bringing the customer closer to your company, and it gives your business a more personal feel. You could post stories that show some of the fun things that are happening in your office, or you could opt to take some photos of a new product that’s due for release.
Offer competitions and hold giveaways
Holding a Snapchat giveaway is a great technique for new companies. It helps to create a buzz about your products and forces the user to get involved and engage with your company for a chance to win. This technique is great for the smaller and more established businesses alike because it generates hype and encourages users to come back and view your content on a more regular basis – thus increasing brand engagement.
Network with some of the most influential people in your industry
There’s no better way of creating a buzz about your products than by letting an influencer that is relevant to your target market post on your account. Known as a ‘takeover’, such techniques are used by big brands across the globe to increase engagement and promote in a unique and engaging manner.
Perhaps you are friends with an industry insider, or you want to pay for a celebrity to endorse your product on social media? An influencer could help give your company a very loyal following and introduce your brand to new audiences.
There’s no doubt about Snapchat’s popularity, so trialling the app as part of your digital marketing strategy makes sense. If you’re unsure of how to maximise engagement through Snapchat, then contact the digital marketing team at Jumping Spider Media. With years of experience in social media and digital marketing, we can provide an effective solution that aligns with your brand ethos and objectives.