You can probably already understand well enough that your site’s visuals need to be good, in order to captivate and engage people who visit and read your online content.
What you might not have grasped yet, is the damage your use of stock photos could be doing to your organisation’s performance in the search engine results pages (SERPs).
So, why is this the case, and what should you be doing about it?
Whether text or images, the principle of uniqueness is the same
Hopefully, if you’ve done a decent amount of search engine optimisation (SEO) work on your website already, you’ll know that Google does not like duplicate content as far as text is concerned.
Well, it’s a similar story for images, too – and don’t forget that Google does have an image search facility.
Stock images are easy to find, of course, and often free to use. But this brings the problem of the same images often being used in many different places across the web.
Not only does this undermine your brand’s attempts to present its online content as unique to search engine spiders, but it also maximises your chances of being hit with a Google penalty.
That’s before we even focus on the perception the use of stock images instils in human users. It communicates a lack of transparency and authenticity – especially when that generic customer service photo is one the given user has seen multiple times before.
So, if you can create good-quality and compelling images for your brand’s exclusive use, it’s almost certainly worth doing so.
But you can go so much further than just avoiding stock photos
Presuming you do go ahead with the generation and use of unique images, that shouldn’t be the end of your work when it comes to image-related SEO.
After all, there’s a lot that you can do to really drum home the advantage, ranging from compressing your images for speed, to crafting engaging page titles and meta descriptions.
Are you ready for a more in-depth conversation about how the Jumping Spider Media team can help to propel your brand to the top of the search engine rankings? If so, don’t wait any longer to reach out to us via phone or email.