At a time when it’s difficult for many of us to meet up in person with others, it is perhaps unsurprising that Facebook groups are thriving as places for like-minded people to discuss specific subjects. Soon, it might even be your brand that attracts discussion.

It’s easy to become confused, however, as to what makes a Facebook group different to a Facebook page or profile. 

One way in which Facebook groups do notably differ from pages and profiles is the particular scope they offer for two-way conversation between your brand and its fans. 

Why should your business set up Facebook groups?

Simple: it’s easy for people to see just from glancing at your company’s official Facebook page that it is primarily geared towards promoting your business. A Facebook group created by your company, however, is an invitation for people to form a community. 

As a result, a Facebook group is likely to seem much less “salesy” to your target customers than a Facebook page, making it better for helping you reach out to people in a fashion that doesn’t look like marketing. Nonetheless, many of the group’s members may also be very interested in your brand. 

Take advantage of a captive – or at least receptive – audience

While COVID-19 restrictions have left many Facebook audiences literally captive, setting up a Facebook group could also put your post-pandemic marketing in good stead. After all, the popularity of Facebook groups far precedes the coronavirus crisis, and people who have already made the decision to join your group are likely to be especially receptive to what your brand has to say.   

It’s easy to create a Facebook group, too – you can create one of which you are the admin or, if your business has its own Facebook page, start a group where that page acts as the admin. Call our social media marketers here at Jumping Spider Media on +44 (0)20-8089-4404 for further advice on the steps you could take to maximise your brand’s impact on social networks like Facebook.