If your business objective is to succeed online, then you need to take content marketing and search engine optimisation seriously. One of the best ways of enhancing your SEO rankings is to create a blog and fill it with industry-specific content and relevant keywords. Sticking to a regular timeframe and blogging regularly is also essential.

Stick to a routine

There’s no one size fits all solution when it comes to blogging frequency. Many of the factors depend on the size of your company, the needs of your audience and the resources you have to do it. However, once you’ve started turning out blog posts on certain days or times, then you’re likely to be expected to continue. Routine is good, as it encourages your visitors to return regularly.

Stay a step ahead of the search engines

When search engines trawl through websites to find the most relevant content for the searcher, it will usually bring back sites that contain the most up to date and relevant information. If you have a blog but let your content stagnate for six months, the search engines are likely to penalise you. The facts, figures and information in your posts must be up to date and relevant if you want to succeed, so make it your aim to check back and update content.

However, even if you have a clear blogging schedule, your posts may not create the desired customer engagement if it is littered with mistakes and weak research. If you’re struggling with writing regular, engaging content, then contact the expert copywriting team at Jumping Spider Media.

Assess your blogging capabilities

If you’ve set your blogging frequency to two posts a week but lack the staff to ensure this demand is met, then you’ll quickly fall behind on your targets and your SEO performance may be severely impacted. Try and decide on a realistic number for your company – experimenting if necessary. By doing this, you’ll be able to enjoy increased SEO rankings and a better level of engagement with your customer base.