Meta descriptions and titles are used to tell both users and search engines what information can be found on your webpage. Meta titles can directly affect SEO as this is the first thing Google looks at when crawling your page and is, therefore, the first indicator for Google when it is looking to rank your page. Meta descriptions, however, do not have a direct impact on SEO but they do affect rankings as they can have an impact on the click-through rate.
How to write meta titles
Use action words
Include action words such as buy, browse and shop to encourage the viewer to take action. Make sure these are subtle and not too aggressive but work to guide the viewer.
Include a primary keyword
Previously, including lots of keywords was a good strategy, however, Google now encourages quality over quantity. This means you should write content for the viewer and not for Google. To improve the SEO value of your meta title, focus on one keyword. This will make it easier to read and understand, making it ultimately more beneficial for the reader.
Include brand name
Make sure to include your brand name to improve familiarity as research shows people need to see your brand seven times before they buy from you. This will also encourage customer loyalty.
How to write meta descriptions
Use an action word
Include a call-to-action to encourage searchers to do something. This can be more direct than in the meta title.
Focus on your grammar
Typos and bad grammar will only put off searchers. Make sure to proofread all your
Make them unique
All your meta descriptions can be fairly similar, however, ensure that they are tailored to the specific page and tell searchers exactly what they will find on your page.
For help with an SEO strategy, contact the Jumping Spider Media team today.