If you run an online business and want to improve your search engine optimisation, then improving the page speed of your website is a simple fix. Whether you’re hosted on a slow server or your website isn’t optimised for modern browsers, there are various factors why your website may be sluggish. By making some simple tweaks, however, you can quickly improve your page speed and make your website both more user friendly and search engine friendly.
Move to a new host
With thousands of web hosts on the market, finding the right one for you can be tough. However, to maximise your page speed and performance, aim for a host with servers based in your country, and try to avoid cheap web hosts offering $1 deals – you’ll probably end up paying in the long run.
Use a plugin
If your website was built using a content management system such as WordPress, then downloading a simple free plugin could be a great option. W3 Total Cache works by caching your web pages and improving the speed of your website, cutting out unnecessary and expensive optimisation work.
Go to the cloud
If your website attracts a lot of attention, then investing in a content delivery network could help improve the performance of your website. By effectively cloning your website and delivering it to users on their own servers, you can expect serious speed improvements. Various providers are available, with Cloudflare, Amazon CloudFront and MaxCDN topping the list.
Redesign your website
Sometimes, the speed page of your website is down to your web design alone. If your website features lots of images, or it was built a long time ago, the chances are that it hasn’t been optimised for the modern web. Investing in a redesign could seem costly, but will pay off in the long term.