When starting an SEO campaign for any website, it is vital you start by addressing any technical issues with your website first. By getting the basics right, the rest will follow. These are some of the issues you can address with any website. All these changes will benefit the user, and therefore, you will be rewarded by Google.
Make sure all your URLs are logical and make it easy for the user to determine what the webpage contains. Nonsense URLs put off the user and will be penalised by Google. However, beware that changing existing URLs will seriously harm your current SEO efforts for this page. You need to weigh up the positives and negatives, and perhaps, you will choose to only edit the URLs for new pages you add to the site.
Remove broken links
Broken links are confusing for the user and seen as a negative by Google. Always remove or replace these links, and remember this is an ongoing process you need to keep on top of.
Focus on the on page content
Google rewards high quality, well-written content. Aim for 500+ words on each webpage, and ensure your content is informative and useful for the user. Include the keywords you want to rank for on Google’s results page throughout your website. Keep in mind that Google now penalises keyword stuffing so ensure you use keywords naturally and only where appropriate.
Fast loading speed
If your site doesn’t load quickly, users will simply become impatient and look for a faster site that meets their demands. Google wants people to have a good experience with their search engine so they continue to use it, so it prioritises sites that load quickly. To improve page speed, make sure your site is under 5MB, ideally, and that your images are optimised.
Spell it out to Google
Meta titles and descriptions are vital for telling Google exactly what your webpage contains, so it can rank it for appropriate keywords and terms. Similarly, use alt texts to tell Google what an image contains, as it is unable to see what an image contains.
Ensure your site is mobile friendly
Since 2016, more searchers use mobiles rather than desktops to search on Google, meaning it is more vital than ever to ensure your site is mobile friendly. This will benefit your users as well as your SEO campaign.
These are just some of the ways you can make your website SEO friendly. Always focus on improving user experience, and you will be rewarded by Google. For more information, get in touch with the Jumping Spider Media team today!