Effective and persuasive copy is vital to every marketing campaign whether that be reaching out via email, creating web copy or posting on social media. To get your brand’s message out quickly and effectively, here are some tips to write persuasive web copy.
Don’t be lazy with your language
Look carefully at the copy you’ve created and ask yourself this – “have I used the best language possible?” Read every sentence and make sure that you have created text that is concrete and meaningful. For example, words like “hundreds” and “millions” might seem specific, but at the same time, it seems like a marketer trying to exaggerate the truth. Prospective customers will be more likely to trust your credibility if you use specific numbers.
Don’t overdo it
You might not be limited to a certain word count, but this doesn’t mean that you should use unnecessary words to bulk out your text. Words known as ‘throwaway words’ such as “that” and “really” could be removed and the same message can still be conveyed. Not only will this make it easier for readers to understand your aim, but you’ll be well-rehearsed in keeping things short for when you need to such as on Twitter or writing a press release.
Don’t repeat yourself
This one is a no-brainer. Why would you repeat the same words in your web copy? While it’s true that the same keywords and phrases can be good for SEO, too much can cause a reader to lose interest. Synonyms are a god send when you need to keep copy engaging but remember to heed our advice about lazy language and throwaway words.
Don’t be self-indulgent
Many people who read your web copy will be put off by self-indulgence. Marketing copy can become meaningless if it begins with a company talking about itself and its products. Instead, begin by addressing a benefit or a problem that your customers have.
Don’t forget to talk about benefits
Do you know what your readers want? Hopefully, the answer to this is yes because before you do, how do you expect to create appropriate marketing copy? Avoid creating fake benefits and focus on things that you know people will be interested in such as saving money, being healthier and being happy. By addressing these benefits, you can be more persuasive with your phrases.