Of course, there’s no way to be certain how 2021 will pan out for the world in general, even if recent events have at least given us a clue. 

However, in contrast, we can feel a lot more confident about what you will need to do to prime your website for SEO success going forward. That’s because many tried-and-tested principles of good SEO – as detailed below – look likely to still apply strongly next year. 

Focus on the user experience, and high search rankings will follow 

If you want to get your website ranking higher in Google’s search results, the question that might initially pop into your mind is: “What does Google want to see from my website?” However, it’s not quite as relevant a question as you might initially assume. 

Ultimately, you should ask yourself what your target customer, not Google, wants from your site – as Google aims to help people find the online material that most closely answers their search queries. 

Use the right keywords, but use them subtly

Keywords aren’t dead; in fact, you need to make sure you are using the ones that your target customers themselves use in their search queries. Otherwise, your website might not appear prominently enough in the search results generated from these queries.   

You do, however, need to be careful to avoid stuffing keywords into your content and, as a result, leaving it looking spammy or poorly-written, as Google frowns on this kind of content. 

Beef up your brand’s social media presence

These days, your business being active on social media isn’t just a good idea – it’s essential. Since social media’s power as a marketing tool has continued to grow, you can anticipate Facebook, Twitter and relative newcomers such as TikTok becoming even more crucial next year. 

On your request, we can act to make your social media presence truly 2021-ready. Simply contact us by phone or email to learn more about the ways in which our teams could most effectively work together on your brand’s online presence over the coming 12 months – and beyond.