Video has been long-established as a vital ingredient in the promotional pie. Indeed, on Facebook alone, 100 million hours of video is daily watched by 500 million people, as the social media site itself has reported. However, a relatively recent and exciting development is live streaming…

You have probably had occasions when you wish you could have demonstrated a service or product in real time, right in front of your customers’ eyes, rather than leaving those people with static images or an overly rehearsed video. This situation sheds light on the beauty of live streaming…

How to get started with live streaming

Picture the scene: your company is about to hold the launch event for a promising new product, or you would like to show your customers what your staff do during their upcoming dinner break. You can now schedule a camera to start catching it all on film from a particular time…

Then, you can tell followers of your firm’s Facebook or Twitter page when the proceedings will start being live streamed on the platform. Facebook runs a portal, Facebook Live, dedicated to live streaming, while Twitter offers a very useful live streaming tool by the name of Periscope.

Tips for becoming a pro at live streaming

Whether you use Facebook Live or Periscope, don’t worry if you occasionally veer off-script while on camera. Through allowing the viewers to dictate the broadcast’s direction, as is possible when comments are posted to the video feed, you can let those viewers build trust in you and the brand.

You could also spontaneously answer viewers’ questions as they pop up, allowing you to strengthen the human element of your promotional efforts here. Live streaming remains a largely untapped domain – but, with social media marketing, we can help you to capitalise on the benefits.