Now that it’s 2019, it’s time to take your marketing strategy to the next level. With a marketing campaign that is effectively executed to the maximum of its potential, you can decrease demand for the service or product you’re offering, thus increasing profit and providing your business with a boost.
So how can you standout from the crowd in 2019?
This year, we will se a growth in the use of chatbots. Essentially, chatbots interact with humans in a completely natural way. Mainly, this interaction occurs through the use of text chat windows, although verbal interactions are now possible too.
Facebook uses chatbots extensively for numerous tasks and their effectiveness shone through in 2018, with a significant increase in usage further highlighting their success. Facebook chatbots are able to provide everything from customer support to weather reports, delivering personalised interactions to customers without the need of too many human resources.
Go hard on video
Almost three-quarters of Americans now engage with YouTube, meaning nearly 240 million Americans are now used to watching videos online. Hence, a viable video marketing strategy is imperative, as many of those videos have been created in the service of digital marketing.
Using video as a marketing tool is ideal as it offers the best of both worlds. The budgeting and mechanics of producing a video are well known in business, and pairing video with the metrics of digital media can prove invaluable. This will inform you of how well specific efforts are performing, and, the video will allow you to capture and deliver information advertising your brand.
By analysing the metrics of your digital media, you will learn more about your audience. This, in turn, will help to improve your tactics and future campaigns. It can also lead to an improved customer service experience as you adapt, react, and tailor the results to customer needs and expectations. Continually developing this process will create more effective campaigns and ensure you reach the relevant audience, at the right time.
Have a marketing campaign that you need help with? Look no further than Jumping Spider Media!
Call us today on 020 3070 1959 to get started. Alternatively, you can drop us an email at: [email protected].