Christmas is a great time for marketing. It is the best season for sales and e-commerce, but getting it right can be a struggle. Here is a list of some marketing tips for the Christmas season to help you get started:
Set goals and follow them
Keeping on track this season can be hard, especially when everything turns a bit hectic the closer to Christmas day it gets. Keeping a cool head and planning can make everything feel organised and controlled. Whatever your goal is, like more sales or product awareness, managing your goals and keeping them confined to reason can really be a lifesaver. Never reach too far out the bounds of marketing reality – know your marketing limits and achieve them!
Customise your packaging
During the Christmas season, people are attracted to everything Christmas-themed. Swapping your current packaging for an exclusive Christmas look can really pay off in the long run. It will take some money to customise your packaging, but a bigger product appeal means more sales. Pack Help outlines some positives when it comes to implementing custom packaging for Christmas, which includes:
- Festive packaging refreshes your brand image
- It allows you to create special variants of your product
- It creates an opportunity to surprise your customers
- It can emphasise the special holiday offer
Christmas packaging can definitely impact marketing and sales. If you’re looking for a decorative Christmas marketing tip, this one is for you.
Use Black Friday and Cyber Monday to your advantage
Everyone will be selling discounted items on Black Friday and Cyber Monday. Offering better deals, free postage, packaging and returns, as well as extended warranties or extended coupons can really make your products stand out. This is a great marketing tool for those wanting to optimise their sales for the Christmas season. Selling bundle items are also popular as people are always looking for more gifts at a lower price.
Update your website and image
Christmas promotions should be used and seen by customers visiting your store or website. They are a useful marketing tool that lets your customers know you are having a holiday sale. Update your social media too as Christmas imagery and pictures can have a big impact on sales.