It was once a world that we seemed to only see in science fiction – but, in recent years, more and more of us have become accustomed to conversing with machines. For that, we can thank intelligent voice assistants like Apple’s Siri, Amazon’s Alexa and, especially excitingly, Google Assistant.

Google Assistant is becoming more widespread

We say “especially excitingly” in the case of Google Assistant because this particular virtual assistant routinely sources its answers from Google’s vast treasure trove of search resources. That big pile of resources is already likely to include your site, which could be promoted aurally through Assistant.

This is an exciting prospect considering that, since its debut in May 2016, Assistant has made its way into a wide range of devices, including Android phones and iPhones. Assistant can pick up on your site if you optimise it for inclusion in one of Google’s prominently-displayed “featured snippets”.

Have your site featured in a snippet

You might recall seeing featured snippets in text-and-image form when you have searched Google in the usual manner. However, they are especially crucial in voice search marketing, as Assistant will automatically read from them if a user vocally asks a question that corresponds to the snippet.

Though no method will give you a cast-iron guarantee of your site’s appearance in a snippet, you can still act to increase your chances of landing in the magic spot. As a snippet can’t accommodate more than 97 words, remember to provide concise answers to questions that your audience often asks.

In phoning us on +44 (0)20 3070 1959 and utilising our copywriting services, you can receive content that also includes tables, step-by-step lists and eye-catching – and, crucially, up-to-date – images. All of these features can further boost your site’s likelihood of making it into a Google featured snippet.