Few things in life are certain, but Apple releasing at least one new iPhone every September seems to be one of them. Well, it’s close to certain, anyway. The US tech giant is currently rumoured to be readying two new iPhones, the iPhone 6S and iPhone 6S Plus, for officially revealing in… yes, that month. Furthermore, the company has reportedly ordered the manufacture of a record number of iPhones in preparation for the launch of these handsets.

Why, as a website owner, should you take account of this?

Because it is just one of many signs of the rising and rising popularity of mobile devices for using the Internet. Millions of preorders are likely to speedily follow in the wake of Apple’s formal announcement of the new iPhones – and, by making more use of mobile marketing, you could catch the interest of many people who eagerly try out their new iPhones just after getting their hands on them.

However, as we have previously pointed out on the Jumping Spider Media blog, you don’t have to fret about how your marketing content should be optimised for consumption on iPhones. This is because experts at Jumping Spider Media can do all of the optimising for you.