If you’re reading this blog, you’re probably aware of the basic importance of your small firm having a good reputation. But let’s be honest: amid the cut-and-thrust of the real world, you might struggle to even get the time to Google your company name more than once in a while.
So, while you’re here, why not open another browser tab and do that right now? Take a look at the search results page.
Hopefully, you won’t see anything too alarming there, such as any reference to scandals actively blighting your business’s reputation online. However, you might still be concerned about how prominently certain competitors of yours are displayed in the results listings.
Regardless – this simple process of performing a Google search will give you a decent snapshot of your brand’s current online reputation. It costs you nothing to do – and the even better news is that fixing any issues that crop up with your online reputation can also be straightforward and affordable.
There are a number of fronts on which your online reputation can be affected
While household-name multinational corporations looking to manage their reputations on the web may need to worry about such things as national-level scandals or even a celebrity or influential industry figure saying something negative about them, most small firms only need to pay much attention to the essentials.
By “essentials”, we’re basically referring to your website, your social media profiles, and any listings your business may have with the likes of Google My Business and Yell.
This limited number of places where your brand is likely to be frequently referenced will help to prevent you from becoming overwhelmed about your reputation management. It’ll also give you plentiful scope to go on the offensive – rather than merely being defensive – when it comes to shaping your business’s image online.
Could now be the time to get in touch with digital marketing professionals?
Search engine optimisation (SEO), content writing, Google Ads management and social media marketing are all services of ours here at Jumping Spider Media that can feed into how your firm presents itself to prospective customers online. So, don’t be afraid to call or email us for greater insight into exactly what we can for your own business’s online presence.