Jumping Spider Media content, written on behalf of clients, has been picked up by the BBC, The Financial Times and other leading national newspapers and trade journals, providing our clients with unrivalled press coverage.
It’s always great to receive a call from a publication you read regularly, especially one which is a household name. Last week when the Financial Times called to let me know they had picked up some blog pieces and content created by Jumping Spider Media for a client and would like to arrange an interview, it felt great. Of course this can’t be done for all clients – the subject matter and fortunate timing is key – but improved visibility can result in much more than Google rankings. The client in question was Ryness Electrical and due to the banning of 60 watt light bulbs in September 2011, the FT wanted to know the consumer impact this would have.
Following the interview and subsequent published article, the exposure for Ryness has been great and the piece (although surrounded by a paywall online) produced some great traffic – http://www.ft.com/intl/cms/s/0/8e27e850-d3c4-11e0-bc6b-00144feab49a.html#axzz1WhJNzQ1O.
The next call was from the BBC, asking similar questions but from different angles. This time, the interview which was set up with Ryness via us here at JSM,resulted in online exposure – http://www.bbc.co.uk/news/uk-14743785 – the video on this link was broadcast in the morning news on BBC1 and BBC News 24. The respect and quality of the Beeb is unrivalled and the site is one of the most authoratitive in the world.
Creating quality, original content is the backbone of any SEO campaign. Yes, the content has to be plentiful and for exposure like this you need to be in the right place at the right time, but without the work of our trained online journalists and copywriters here at Jumping Spider, these publications would never have picked up the phone to get their scoop.
We never lose sight of the fact that content as part of an SEO campaign is primarily for rankings, but we believe in over-delivering. Why shouldn’t that content deliver in terms of traditional PR and branding exposure as well? And if that results in the BBC, the FT or – as has been the case with other clients – the Daily Mail , A Place in the Sun and respected trade journals publicising our clients along the way, then that works for us. And, more importantly, that works for our clients.