When it comes to boosting your website’s search engine optimisation, it pays to get ahead of the game. In the last few years, SEO has changed quite considerably – but what does the year ahead look like? Below, we’ve rounded up three of the biggest trends we’re expecting.
Dense content will dominate
In the early days of content marketing, SEO was all about churning out fluff articles to boost search engine results page rankings effectively. Over the last few years, however, we’ve seen a change in content marketing, toward long-form content that covers a particular topic comprehensively. Now, as marketers struggle to compete with the floods of content produced on a weekly basis, we’ll see a trend toward ‘dense’ content – content that offers as much information as possible in the smallest possible number of words.
Accelerated Mobile Pages
Google has been pushing its AMP project (Accelerated Mobile Pages) for the past year, and now that the open-source protocol is gathering speed, we’re likely to see a trend toward the technology in 2017. Using AMP can boost your website’s performance by up to four times, and the search engine giant adds a lightning bolt symbol to results pages to give them more visibility. As speed has become one of Google’s biggest action points in recent times, we’re likely to see continued favouritism towards pages served on the AMP protocol.
Algorithm changes will continue
Not so long ago, there was a time when algorithm changes were a big deal. With Google RankBrain and Hummingbird, however, we’re likely to see a continued trend toward incremental algorithm changes as the search engine giant learns more about how users phrase their queries. Data interpretation and marketing automation are also expected.
There you have it – three significant changes we’re expecting to SEO this year. At Jumping Spider Media, we’re at the forefront of the latest SEO trends. Click here to find out more about how we can strategize, audit and implement an SEO campaign that works for you.