Reputation is a funny thing – funny peculiar, that is. While you can’t quite measure it in an easily quantifiable way, it’s crucial to your company’s chances online, where negative word can spread like wildfire. For that reason, you need to measure it, at least somewhat… but how exactly do you start?

Our answer: with one of these tools. While these solutions can’t be the be-all and end-all of keeping your image in check, they can still help you to nip emerging crises in the bud.

Google Alerts

While this web monitoring service from the search giant itself isn’t the most sophisticated, it’s a decent “starter-level” option – especially as it’s free.

With Google Alerts, you simply input the keywords for which you are interested in receiving notifications. Those keywords can include your company’s name, letting you pick up on negative, not just positive or neutral, connotations.


In many ways, Mention acts like a more robust version of Google Alerts, except that the focus is on social media. This isn’t a bad thing, given how notoriously quickly adverse reports can be shared and retweeted in this sphere.

Mention enables you to track over a billion sources every day to ensnare any mentions of your brand. The free element is limited to a 14-day trial, but it’s a service worth paying for.


How prominently your brand is mentioned is another reputational factor; after all, little-publicised mentions could easily be brushed under the carpet. However, as a negative report ascends Google’s ranks, it can inflict increasing damage.

What a relief, then, that there’s SEMrush for checking where Google ranks branded search results – and a 7-day free trial is available. If you find that your company is losing the image battle, our reputation management services can help sway it back in your favour.