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4 reasons why your social media strategy might be failing

by Craig Lenaghan | Feb 7, 2022 | Uncategorized

Social media has revolutionised the world as we know it. Recent statistics indicate that about four billion people worldwide are social media users, which is expected to grow to 4.41 billion users by 2025. In the current branding era, it is important to utilise social...

What might a sales-focused social media marketing campaign look like?

by Craig Lenaghan | Dec 6, 2021 | Uncategorized

If you’re anything like the typical brand or small business only just starting to venture onto social media in a serious way, you could be forgiven for feeling confused and overwhelmed about it all. After all, there are so many social networks around these days,...

How to soup up customer support you deliver on social media

by Craig Lenaghan | Feb 18, 2021 | Uncategorized

Many of us can probably relate to the experience of spending what feels like just a few minutes on social media before realising that, actually, we have lost an hour or so to it.  That’s just how engrossing social media in general can be – and hints at why your...

In an Insta-nt: how to attract Instagram followers quickly

by Craig Lenaghan | Nov 4, 2020 | Uncategorized

It isn’t easy to build a follower base quickly on any reputable social media site, Instagram included. However, there remain some things you can do to accelerate the process and leave yourself with a large audience ready for your promotional material on this popular...

Why the social success of your short videos doesn’t have to be short-lived

by Liz | Jan 23, 2020 | Uncategorized

Suffice to say that, on social media, short videos tend to attract more views than their long-form counterparts. Sure, there might be occasions where lengthy videos are desirable or even practically necessary – but, otherwise, you should limit the runtime of...

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