by Simon Trelfa | Jun 30, 2020 | Uncategorized
The COVID-19 pandemic will undoubtedly leave many things dramatically altered, at least for the foreseeable future, in its wake – and the live events scene is one obvious example. Would it be ill-advised to attempt scheduling an in-person product launch event...
by Simon Trelfa | Jun 5, 2020 | Uncategorized
For years, ecommerce businesses have been accustomed to publicising their products on Facebook before channelling users towards a separate site for completing the purchase. However, the boundary between Facebook and traditional online stores is now blurring in an...
by Simon Trelfa | May 18, 2020 | Uncategorized
Unsurprisingly, there have been reports in recent weeks of some firms lowering their amount of spend on Pay Per Click (PPC) advertising. Such a bleak picture hasn’t been the case for all organisations, though. Indeed, some sectors have actually found their products or...
by Simon Trelfa | May 7, 2020 | Uncategorized
It’s astounding to think how drastically the world has altered since the coronavirus crisis really took hold. COVID-19 has, of course, brought considerable suffering and tragedy, and forced many of us to shelter for safety in our homes, even working there. Another...
by dindo | Apr 6, 2020 | Uncategorized
While the world continues to grapple with one particular crisis – the COVID-19 pandemic – it’s important to acknowledge another type that could easily beset your company one day: a social media crisis. What do we mean by a ‘social media crisis’? Well, we’re not...
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