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Smart ways your business can instil trust in its customers

by Craig Lenaghan | Sep 27, 2020 | Uncategorized

Trust: it’s hard to earn but easy to lose, in life as in business. However, what’s especially worrying about losing it in business is that your sales could consequently plummet, given that the level of trust your brand fosters is a major factor behind whether people...

Home word: how to market your new product when you can’t leave the house

by Simon Trelfa | Jun 30, 2020 | Uncategorized

The COVID-19 pandemic will undoubtedly leave many things dramatically altered, at least for the foreseeable future, in its wake – and the live events scene is one obvious example. Would it be ill-advised to attempt scheduling an in-person product launch event...

Facebook unveils Facebook Shops: what it means for small businesses

by Simon Trelfa | Jun 5, 2020 | Uncategorized

For years, ecommerce businesses have been accustomed to publicising their products on Facebook before channelling users towards a separate site for completing the purchase. However, the boundary between Facebook and traditional online stores is now blurring in an...

What should coronavirus chaos mean for your Pay Per Click budget?

by Simon Trelfa | May 18, 2020 | Uncategorized

Unsurprisingly, there have been reports in recent weeks of some firms lowering their amount of spend on Pay Per Click (PPC) advertising. Such a bleak picture hasn’t been the case for all organisations, though. Indeed, some sectors have actually found their products or...

3 benefits of SEO that will far outlast the COVID-19 pandemic

by Simon Trelfa | May 7, 2020 | Uncategorized

It’s astounding to think how drastically the world has altered since the coronavirus crisis really took hold. COVID-19 has, of course, brought considerable suffering and tragedy, and forced many of us to shelter for safety in our homes, even working there. Another...
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