by Craig Lenaghan | Jul 14, 2021 | Uncategorized
It’s one thing to know you want to make your brand successful online, but it’s quite another thing to know how to measure that success. Well, keeping track of your website’s click-through rates is one of the finest ways to do exactly that. In short, the...
by Craig Lenaghan | Jun 21, 2021 | Uncategorized
No one wants to make avoidable errors if they’re trying to get to grips with something new and unfamiliar – especially when it’s their own money they’re spending. Such is routinely the case with Pay Per Click (PPC) advertising. The Google Ads platform – previously...
by Craig Lenaghan | Oct 17, 2020 | Uncategorized
On the face of it, PPC – that is, Pay Per Click – advertising is pretty simple: you enter keywords into a PPC platform like Google Ads, and then leave your ads to appear in front of people who search using those keywords. However, problems could start as soon as,...
by Simon Trelfa | May 18, 2020 | Uncategorized
Unsurprisingly, there have been reports in recent weeks of some firms lowering their amount of spend on Pay Per Click (PPC) advertising. Such a bleak picture hasn’t been the case for all organisations, though. Indeed, some sectors have actually found their products or...
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