by Craig Lenaghan | Oct 17, 2020 | Uncategorized
On the face of it, PPC – that is, Pay Per Click – advertising is pretty simple: you enter keywords into a PPC platform like Google Ads, and then leave your ads to appear in front of people who search using those keywords. However, problems could start as soon as,...
by Simon Trelfa | May 18, 2020 | Uncategorized
Unsurprisingly, there have been reports in recent weeks of some firms lowering their amount of spend on Pay Per Click (PPC) advertising. Such a bleak picture hasn’t been the case for all organisations, though. Indeed, some sectors have actually found their products or...
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