by Craig Lenaghan | Feb 25, 2022 | Uncategorized
The digital world moves so fast, it’s no wonder that many brands can’t keep up. That, in turn, might lead some brands to neglect long-term strategy altogether. Unfortunately, simply ‘going with the flow’ and constantly switching up your marketing schemes without any...
by Craig Lenaghan | Oct 14, 2021 | Uncategorized
Pay Per Click (PPC) advertising can be an exceedingly powerful way of drawing more of the right people to your website. However, in a climate in which costs for businesses seem to be going up in almost every respect, even if you’re pleased with the results from your...
by Craig Lenaghan | Jul 14, 2021 | Uncategorized
It’s one thing to know you want to make your brand successful online, but it’s quite another thing to know how to measure that success. Well, keeping track of your website’s click-through rates is one of the finest ways to do exactly that. In short, the...
by Craig Lenaghan | Jun 21, 2021 | Uncategorized
No one wants to make avoidable errors if they’re trying to get to grips with something new and unfamiliar – especially when it’s their own money they’re spending. Such is routinely the case with Pay Per Click (PPC) advertising. The Google Ads platform – previously...
by Craig Lenaghan | Oct 17, 2020 | Uncategorized
On the face of it, PPC – that is, Pay Per Click – advertising is pretty simple: you enter keywords into a PPC platform like Google Ads, and then leave your ads to appear in front of people who search using those keywords. However, problems could start as soon as,...
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